Selling Lots and Land

It is a common misconception that the market for land is similar as the market for homes. It is better if the landowners prepare themselves before starting the whole selling process.

First thing first, land buyers are a completely different species from home buyers. Both these groups have very different perspectives and needs and what they are looking for in the property. Land buyers have usually a bigger picture when they are buying a lot. They might be looking for a different purpose for the land or maybe a completely customized living space.

For home sellers, it is easier because it is conventional. They have a space, they get it stages, and they hold open houses to let the potential buyers visit. But for land sellers, it is not the case. The market for land is less active. It requires a lot of patience. 

The most basic thing you need to do, is to know who your potential buyer might be. Meet a good Real Estate Agent. This person is you bank of information. This person will tell you who your prospective buyers are and everything you need to know about them. He is also the person who can get you in touch with these buyers.

After knowing your buyers, and knowing what they require,try to market your land accordingly. Have information about nearby schools, transport, shops, etc, ready. Make a list of all the potentials of your land. Anything you can add to that list will increase its worth. For land that is develop-able, keep your zoning information handy. Information about sewerage, water, electricity should be listed to keep on hand for the buyers. If you already have all of this, great!, If not, do you research.

In home staging, the first thing is to remove the clutter. Do the same for your land. Get it cleared and cleaned up. Groom the land, take out all ugly weeds or dead trees. If the grass is patchy, tend to that and make sure the land looks healthy and lush. Some people even grow wildflowers so that the property looks beautiful to the potential buyers. Also, these will bring great marketing photos.

Next comes the pricing. Pricing the property wrong will only cause it to sell slower. Ask a Realtor and price your land competitively. It is trickier to price a land as compared to pricing homes. The reason is that there are lot less buyers for land than houses. Pricing it comparable to other lots and Pa Lands for sale, will give your property an equal chance in the market.

For pricing land, a seller also needs to see what their needs are. Sometimes the land seller is looking for a quick sale, sometimes they are looking for the highest paying buyer. Rate your needs and price the property accordingly.

Last but not the least, show your property at its best. If you land has fruit trees, make sure you take the buyer in season and they can see the potential of the land. Make sure you know all the amazing view points of your property and take the buyer to see them. This will give the buyer of potentially what they can have. Make them see the best of your property by taking the buyer for a visit at the right time.